Isobar named a Leader in Gartner 2018 Magic Quadrant for Global Digital Marketing Agencies
The research firm Gartner, Inc. has placed Isobar in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies”1 for the fourth consecutive time. The report evaluated 21 digital marketing agencies.
Isobar has, again, improved in both ability to execute and completeness of vision compared to its 2017 recognition and this year placed furthest on the completeness of vision axis.
"The agency spent 2017 adding to its strengths in digital transformation, design and technology through its acquisition of blue-infinity and absorption of Dentsu Aegis Network siblings Firstborn and Studio Kraftwerk. Isobar clients include adidas, The Coca-Cola Co., Huawei, Les Schwab, Pandora, Philips and P&G"
Isobar Global CEO, Jean Lin said “More than ever before, the recent years have shown just how much the digital landscape can evolve. While many agencies have been unable to adapt to the changes, we’re proud to be one of the companies who has been a constant in the industry. Our multidisciplinary approach integrating consulting, creativity and technology has allowed us to remain nimble and constantly evolve. We’re honoured and humbled to once again be recognized by Gartner for, what we believe, is an achievement.”
Senior Vice President, Global Head of Data and Technology, Isobar Global, Vikalp Tandon said: “We feel our placement recognises us for our expertise in tackling complex, integrated, experience-driven digital marketing projects and further validates our unique offering and underlines our success in those areas. We strive to provide clients with strategic solutions built on exceptional technology delivered with the creative use of digital. To us, our position as a Leader on Gartner’s Magic Quadrant reinforces that our design and technology capabilities enable us to build successful experiences for our clients.
 Gartner, Magic Quadrant For Global Digital Marketing Agencies, Jay Wilson, Lizzy Foo Kune, Ewan McIntyre, Christopher Ross , March 21, 2018
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